a computer program designed for creating multimedia and hypertext documents and presentations, esp. for electronic publishing The authoring software uses a powerful database to put content into a template which can be created in almost any application and added to a Web project.
Easy to Use
One of the major advantages of a web-authoring application is its simplicity. Anyone with some basic technical skills can figure out how to make a webpage with this type of tool — you don’t have to spend time learning HTML or any other programming language to make a fully functional website. Instead, you basically point and click your way to creating a webpage.
Another benefit of using this type of application is that it can save you a substantial amount of time. With most WYSIWYG editors, you simply have to choose from a few different options when it comes to the items to put in your pages. You create some content and establish the layout and graphical elements of your page. If you were to do some of these things by hand-coding HTML, it would take much longer.
One of the potential problems with using a web-authoring application is that it limits your options as a designer. Typically, such programs rely on templates, with limited options for the look and feel of the site. Because of this, you may not be able to create a site that looks professional or original. Depending on the type of program, you may not be able to implement Flash, video or other common web-design elements.
Reliance on the Program
Another problem with using web-authoring tools is that they make you completely reliant on them. Because of this, if the program suddenly becomes unavailable for some reason, you can’t create a website. By comparison, if you know HTML, you can design webpages, regardless of what programs you have at your disposal — a simple text editor will get the job done.