Colour Concept for Designers
Figure 1 : Colour wheel consist of primary, secondary and tertiary colours.
The most basic colour is known as primary colours which consist of red, blue and yellow. By mixture of any 2 colours in primary colours, secondary colour is produced. Secondary colours consist of orange, violet and green. Tertiary colours can be formed as well with the combination of primary and secondary colours. Yellow-green, orange-yellow, green-blue, blue-violet, violet-red and red-orange are the tertiary colours. All the primary, secondary and tertiary colours can be seen on Figure 1.
Figure 2 : Warm and cool colours.
All the colours in the colour wheel also can be differentiated into warm and cool colours. Warm colour is a colour range from pink to yellow as shown in Figure 2. Brown colour also included in the warm colours. Warm colour shows the properties of warmth such as sun. However, cool colours shows the properties of coldness such as ice. Cool colour has a range from green to violet as shown in Figure 2. Meanwhile, white, black and gray are considered as neutral colours. Other than warm, cool and neutral colours, every colour also has its own meaning and properties.
Red colour (Figure 3) brings a visceral and passionate response. This colour could help us to increase heart rate, breath heavily and activates the pituitary gland. Red colour shows aggression, passion, power, energy and provocativeness.
Yellow colour (Figure 10) able to communicates hope and optimism. It also able to stimulate energy and creativity because of its brightness is good in grabbing attention from people’s eyes. Yellow colour shows motivation, light, warmth, creativity and positivity.
Blue colour (Figure 7) is one of the most popular colours as it used in brand creation and identity. It also able to helps people on ease as it similar to the sky and ocean. Blue colour shows security, calmness, dependability, trustworthiness and integrity.
Orange colour (Figure 4) is the combination of warmth red and bright yellow that it evoke plenty of excitement and full of life. Orange colour shows playfulness, fun, youthfulness, vitality and exuberance.
Purple / Violet colour (Figure 5) is a unique colour as it is a mysterious yet a good colour. It is used for elegance which symbolise loyalty for centuries. Purple / Violet colour shows royalty, mystery, nostalgia, spirituality and sophistication.
Pink colour (Figure 6) is colours that mostly identifying things towards women and young girls where it feels feminine. Pink colour shows beauty, tenderness, compassion, sensitivity and friendship.
Green colour (Figure 8) is synonymous with freshness and health. Green colour shows healthy, prestige, serenity, wealth and abundance.
Brown colour (Figure 9) able to speaks about earthy simplicity, strength and durability. By using brown colour in most brand identity, it usually associate it with dirt. Brown colour shows earthiness, durability, natural, simplicity and rustic.
Black colour (Figure 11) is commonly used for evoke a classic sophistication and simplicity. It works well for brands wishing to promote luxury. Black colour shows value, formality, prestige, sophistication and timelessness.
White colour (Figure 12) represents cleanliness and purity which often used for medical, bridal or laundry industries. White colour shows pure, clean, freshness, noble and soft.
Gold colour (Figure 13) is almost same as black colour. Gold colour shows elegance, quality, idealistic, luxury and affluence.
Gray / Silver colour (Figure 14) used all around the world for evoking everything from balance to simplicity, innovation, cold temperature and science. Gray / Silver colour shows balance, cold, calm, scientific and maturity.
In conclusion, I have learned most of the meaning of colour so that I able to help in selection of colour for my group assignment.