1. the scale sticked to the bottom of ‘L’ have no measurement as creative have no limit
2. a long ‘L’ letter will be a boat to carry the creativity.
3. The ‘L’ shape also looks like a box which is not closed, signifying that the designers of the team is thinking out of the box
4. choosing golden color as the theme color of the logo is to give mighty and professional feel to our customer
Then, the further development of adding in tagline and representative item is processed.