Team Identity Design (After Compiling)

logoThe initial idea of the design  was simply orienting on the team name we had settled down. Then, several main idea is added into the image including:

1. the scale sticked to the bottom of ‘L’ have no measurement as creative have no limit
2. a long ‘L’ letter will be a boat to carry the creativity.
3. The ‘L’ shape also looks like a box which is not closed, signifying that the designers of the team is thinking out of the box
4. choosing golden color as the theme color of the logo is to give mighty and professional feel to our customer


Then, the further development of adding in tagline and representative item is processed.

logo2Our tagline in this case is simple and sweet, “Dream it, Do it”. The hat is added as a representative object.




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