Tips and Tricks in Designing New Logo and Tagline
(Arief Riswandana / I10007053)
Logo is a form of visual images that represents a company, the assembly product, a region, and even a country, etc. Logo has to be simple in a way that it is easily remembered, attention gaining, as it plays its role as a substitute of the original name itself. Derived from the word logo, type (merriam-webster dictionary), is a letter or a plate that are being printed out that has significance, commonly used as the name of a newspaper or an emblem (1816). In its development, logo transforms it shapes starting from having complicated forms to being simple and easy to remember. Varieties of elements comes up, for example it starts to use initials, company name, monograms and pictogram. With the development of advertising itself, the role of logo becomes very important especially in branding the product phase while doing a manufacturing strategy. A logo carries an identity that is the size of a logotype, just by seeing a logo someone will remember, got interested, and finally most probably buying the product. Because what comes out from this function, logo later became the size of a good image of a products, companies and organizations.
Here are five types of the basic logo design and style:
- Brand Mark (Symbol or Icon)
The human mind can easily remember a simple form, and associate it with something. Strong brand marks are easily associated with a company and do it without words.
- Word Mark (Text)
The word mark is basically the company’s or organization’s name spelled out. Typically these are seen on technology company logos. It can add a sense of sophistication.
- Letter Mark (Initials)
The letter mark lends distinction if by spelling out the company name doesn’t work.”
- Combination Mark (Text and Symbol)
The combination mark is the organization or company name with an additional artwork, even a brand mark. Many combo marks contain strong brand marks as well.
- Emblem (Text Inside Symbol)
Emblems may be seen as brand marks, word marks, letter marks, or combo marks. These type of logo typically include the name of the organization or company, and
sometimes additional artwork, as part of the logo design itself.There are some tips to make logo design:
- Not too many colors
Logo with too many colors will make it look discomfit. Try to make logo design with 4 colors, or if you really want to use lots of colors try to make the combination logically and eye catching. Moreover, try using a psychology of color.
- Using the right font
Even though it’s not of a big deal, fonts plays a big role in a logo. Each font brings up animage cloistral. For example, fonts with bold, classical and vintage style will tends to look more luxurious and formal, while fonts with curves tends to look more playful and informal. When you’re trying to design a logo, choose fonts that you think will fit in appropriately with the image that you want to stress.
- Not to copy and claim others’ logo
The originality of your logo is important that when people see your logo. Make them remember your logo as yours, not looking at your logo and thought of other products instead.
- Brand Mark (Symbol or Icon)
- SAMPLES AND SHARING
- PERSONAL REFLECTION AND NEW IDEAS
Logo is not only about pictures or fonts but a logo has a massage and meaning within it to send to people, so people can easily remember the company. With some tips and some sample that I have put, it actually gave me a lot of ideas on how to make a contribution in my group. I do believe that the best idea would be by combining logo with typology, and put at least three colors. Not to forget a tagline that really associates best with the identity of the product/ company.
It’s not that easy to make a logo, it takes a lot of steps and try-and-error is not one of them. It’s mostly because a logo represents so much of the product, even the company itself. It has to make sense with the company’s name, it has to be eye-catching, attention-gainer, and most importantly is simple and had to be easily remembered. What makes logo is effective is when people can remember and know the brand of the logo itself as soon as they take the first glance. As a logo is stuck on their head, they won’t have a hard time in associating the logo with a specific brand where it actually belongs to.
- Apa Itu Logo? | KREATIFNYA . 2014. Apa Itu Logo? | KREATIFNYA . [ONLINE] Available at: http://kreatifnya.blogspot.com/2013/03/apa-itu-logo.html. [Accessed 20 September 2014].
- Tips Membuat Logo: 7 Ciri-ciri Logo yang Baik – Sekolah Desain – IDS | International Design School Jakarta. 2014. Tips Membuat Logo: 7 Ciri-ciri Logo yang Baik – Sekolah Desain – IDS | International Design School Jakarta. [ONLINE] Available at: http://www.idseducation.com/2013/07/31/tips-membuat-logo-7-ciri-ciri-logo-yang-baik/. [Accessed 22 September 2014].
- The 5 Different Logo Design Styles: Which Type Fits Your Brand?. 2014. The 5 Different Logo Design Styles: Which Type Fits Your Brand?. [ONLINE] Available at: http://www.companyfolders.com/blog/5-different-logo-design-styles-which-type-fits-your-brand. [Accessed 25 September 2014].