Describe your consideration in page composition

  1. How to achieve balance in optical weight

In a majority of the artwork designs, different colours are used most of the time to create a contrast so as to attract the viewers’ attention and for ease of reading, as well as to highlight the important information that is included in the artworks. For example, in certain of our artworks, the background will be that of a dark colour, creating a heavy optical weight to attract the viewers’ eyes. Then, to balance the dark background, whatever decorations or type fonts that is included in the artwork will be in several shades of bright colours. However, if there are too many decorations or information involved, there will be a limited number of bright colours used, sometimes limited to only one colour, so as to not make the artwork look too cluttered and messy, which may cause users to be distracted.

Other than the usage of colour, the size of each section will be different so as to create different optical weights. For example, some sections will be in a slightly bigger size, especially that of longer information, to highlight it as the most important information amongst the rest, as the rest are in a much smaller size. With this, the bigger size has a much greater optical weight while the smaller ones have a lighter optical weight, thus attracting more of the viewers’ attention towards the bigger sized section.

  1. The size of the visual elements

There are many visual elements in the artworks drafted and almost each of them appears in varying sizes so as to not look too methodical and boring, and to create visual impact. The logo in our artwork is usually placed at the top right at a smaller size than the main visual elements of the artwork. This is to ensure that the viewers do not get distracted by the logo and focus more on the main visual element of the artwork. Other than the main visual element of the artwork, the most important information is also displayed in a big size, but not as big as the main visual so as to not cause viewers to be put off by too many words and also because the main visual is usually an image that has the potential to grab the viewers’ attention more. The rest of the not so important information are in varying sizes according to either its importance, or to maintain an optical balance.

  1. The use of visual rhythm

Different forms of visual rhythms will also be used to create a variety between each different artworks. For example. The posters and website advertisements may have a regular rhythm, where all the sections just goes in a straight manner. The buntings, however, may have a progressive rhythm to complement its path layout, which will be mentioned below.

  1. Describe the options used in the layout design

There’s a variety of options to choose from when it comes to the layout designs for the artworks. But some of the layouts that was planned to be used in the artworks may be that of the path layout, especially that for the bunting artwork. As the shape of the bunting itself is already somewhat similar to that of a path layout, the content of the layout may also be used in a similar layout manner. The banner may be done in a ‘F layout’, where the important information are all located on the left side, that which most viewers start viewing from, so as to make sure that the information gets across the viewers effectively and efficiently. The posters and the website advertisements may be done in a grid layout.


AS for our animation, there will be a character that will start by explaining and showing, in animated backgrounds, how is our planet in danger because of pollution and then shows how pollution will affect the future unless we apply the 3R’s in our life. The animation will also show how to apply it (3R’s) and the benefits of doing it.

One response to “ PROPOSAL PART 3 ”

  1. ftleow says:

    excellent proposal, well planned and complete with for all required components, showing good effort, great ideas and understanding

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