Topic 3: Color concept for designers
Throughout this assignment, I get to learn a lot about color concepts, the theories as well as the terminologies of the colors as it is the topic that I have selected. I personally think that I could apply and make use of this knowledge about colors in the upcoming group assignment.
Basically, there are three main categories in colors. The first category is called the primary color which is made up of red, blue and yellow. It is not possible for these colors to be formed by combining any of the other colors. The second category is called the secondary colors and the green, orange and purple have been categorized as the secondary colors. These colors can be obtained by combining the primary colors mentioned above. The third category is called the tertiary colors and these colors consist of yellow-orange, red-orange, yellow-green, blue-green, blue-violet and red-violet. These colors are emerged from the combination of a primary and a secondary color.
It can completely influence or stimulate a person’s feeling just by changing the shades of the colors. Yellow, red, orange and its variations are considered as warm colors. As it can be seen, they symbolize fire, sunrises, sunsets and fallen leaves. These colors are indicated as positive, sensual and triggering. Meanwhile, blue, purple and green are considered as cool colors. These colors are associated with water, nature and night. They also denote relaxation, conserved and serenity. Besides, there are also neutral colors. In which they are black, gray, white, brown, beige, tan, cream and ivory. The neutrals are mostly used as backgrounds when it comes to designs and bright accent colors are usually mixed with them.
Other than that, there are different classifications of traditional color schemes. These color schemes are used to create a new and fresh color schemes and it is suitable for new learners. They are analogous, monochromatic, triadic, rectangle as known as tetradic, complementary, split complementary and square.
In the group assignment, we will need to create the environmental design for 3Rs concept implementation in the university. We need to make it as interesting as possible to attract people to our design and color will be an interesting aspect to implement on the design. Since it is about reduce, reuse and recycle, green will be kind of necessary to include in the design. This is because the color green also represents nature and growth. Cream or ivory color could also be used as the background color as it provides an earthy quality. These are some suggestions that I could provide to help in improving the group assignment. I do believe when we need to hands on the group assignment, I will be able to provide even more information regarding this topic to help improve the group assignment.
- Chapman, C. and Chapman, C. (2010). Color Theory For Designers, Part 2: Understanding Concepts And Terminology – Smashing Magazine. [online] Smashing Magazine. Available at: http://www.smashingmagazine.com/2010/02/02/color-theory-for-designers-part-2-understanding-concepts-and-terminology/ [Accessed 8 Mar. 2015].
- com, (2015). Basic Color Theory. [online] Available at: http://www.colormatters.com/color-and-design/basic-color-theory [Accessed 8 Mar. 2015].
- Designmodo, (2011). Color Concept for Professional Designers, Traditional Color Schemes – Designmodo. [online] Available at: http://designmodo.com/color-concept/ [Accessed 8 Mar. 2015].
The Design of the Infographic
The infographic is designed by using Photoshop CS6. The background color of the whole design is something like cream color. It is chosen and used because I find it more unique compared to other common background colors such as black and white. Also, according to articles, when such color is used in a design, it represents calmness as well as elegance. I have gotten the image of a pencil, the paint drops and the color schemes from online sources to put it in use in the design. For every single pencil tip, I changed the colors by using different settings in hue, saturation and lightness in the new layers of hue/saturation. For the body of the pencil, I have changed the brightness and the hue/saturation to make it look better and more suitable in the design. The paint drops are added at the end of every pencil tip to produce an effect that it looks like the pencil leads are melting, making it more unique and gives people quite a nice feeling looking at it. The text labeling of the colors such as “Red”, “Yellow”, “Blue” and etc. are also produced in their own color. For instance, the word “Red” is in red color itself. The color pencils in the top part of the design represents the primary, secondary and tertiary colors, whereas the bottom part is showing the neutral colors which are usually used as backgrounds in designs. All the color labels are followed with some description and the meaning of each color. At the bottom right of the infographic, there is the design of the topic and the word “Color” is produced in a way that it looks very colorful, as can be seen in rainbows. In the middle is the definitions of the primary, secondary and tertiary colors, to let people roughly know what is meant by those different categories of the colors. Meanwhile, at the most right of the infographic, it shows the types of traditional color schemes, presented all in picture form to illustrate what is meant by monochromatic, analogous and so on. The whole infographic is also designed in neatly manner and the positions are well organized so that the viewers can easily understand the whole thing. That is basically the concept and how it is done.