Topic 1 – Key Principle in Graphic Design
Principles of design are the designers can connect to each other and the overall design of the various components of the page layout in the best arrangement. Determine to apply these principles in your design is passing messages, and how it seems how attractive effect. The most common used design principles including balance, alignment, repetition,contrast, and proximity.
Balance is a concept based on the complexity of human perception and the weight ratio of the human senses. In balance design is part of the arrangement has its own plan, consistent the visual mode such as color, space, shape and so on. Balance need not necessarily be the same size. Balance can be obtained by a large design element on one side and the other side of several small elements to achieve.
When the right element in the design of the two halves of the weight, even if the center line in a given symmetrical balance to achieve. In asymmetrical balance is to achieve through the use of contrast. For example, dark elements require several lighter elements to be balanced.
Alignment is the most basic design, one of the most important principles. It can help to maintain balanced design. So that we can create alignment between the elements of order and organization. Alignment to create a clearer and more orderly design. If it is properly aligned margin, the text on the page is easier to read and understanding, and also can easily visual and readability arrangements.
Repetition tied to strengthen the design of an individual element. It can be created unity and increase the visual interest. Repetition can help to create consistency and relevance, also can to create rhythm. Example, in this paper torepetition unifies the design of the font, size and style. In order to avoid repeating elements so many times, it will result in duplication become annoying and boredom.
The contrast allows us to highlight and emphasize the key elements of the design. It is through your font selection, like lines (thick or thin), size (big or small), color (dark or light), space (wide or narrow), shape (large or mini), and so on. Contrast is to add visual interest to the most effective way to your page. Contrast is also essential information organization, just like the reader can to glance at a document and can immediately to know and understanding. Contrast plays an important part of the organization’s information on the page. It will guide the reader, they should first look is the most important factor, contrast must be strong and obvious, and also need to make an impact.
In the design, proximity is the people and creates a link between the elements on the page between. That means grouping elements together; let you guide information from different parts of the audience or readers. Example, by elements close together or far apart from each other to keep favorites items. Distance and closeness is a unique design element, in close proximity is indicates that the connection. In creating proximity relationships between elements, it is provides a focal point. Does not mean close element must be placed together, which means that they should be visually connected in some way.
Proximity relationship is created an image object. The Placing an object together to show their connectivity and focus audience attention. Such as, placed near the photo to shows the title in the page layout, they describe the photos, and they are all nearby. You are reading a page on the side; they introduced to represent the text title of their relationship. You are reading a page on the side; they introduced to indicate their relationship text title.