Principles of Graphic Design

Key Principles of Graphic Design

What is graphic design? A very direct answer to this is, any sort of visually presented art form that involves artwork and lettering that gives clear and expressive information, while design is an idea or plan of producing a visual element. Together, graphic design is a way of communicating to the world with visual elements. One can find graphic designs at most public hotspots due to major companies using graphic design to promote their products or raise awareness on a concerning issue usually in a form of advertisements, posters and billboards. You can also find graphic design elements on webpages also for the same reason of bringing attention to whatever message they are trying to visually communicate with us.

Now that the definition is cleared up, we can go to the key principles of graphic design. First one on the list is balance. Balance is the art of trying to distribute the weight of the color, pattern and also the shape of a graphic design. This is judge based on the human perception of what is balance, though it may be different for every individual, graphic designer must find the midpoint of what is balance in a visual element. Second key principle is proximity, which is how to the graphical elements relate to one another in an artwork. Proximity is how a graphic designer make two different elements work together in an artwork, for example, elements does not need to be placed together in order to send out a message, it can be distant but visually connected in some way. Third Principle is alignment; usually elements in an artwork that is not aligned properly would make anyone cringe at it. How something is aligned in your artwork is directly related to how easily anyone else would understand or read whatever is displayed. There are times where alignment is altered intentionally if that was what the designer wanted but if that is not the case then, a bad alignment would mean a very poor workmanship of the graphic design. Fourth graphic design key principle is repetition. This in graphic design usually done to describe similar topics with style of writing or page designs in order to being consistent in the design element, this makes your artwork look more organized. However, too much repetition would make something seem boring and less interesting. Fifth key principle of graphic design is contrast. The contrast in a picture would really show us how to feel about the image or what we should focus on in the image. It either makes things stand out or look distinguished usually with color, size and shapes. The last key principle of graphic design is space, which is the area above, under, around and the element in your artwork.  Space can be split into positive space and negative same, positive space is the area of the elements in your artwork while negative space is the area around your artwork. Both are important for designing the perfect composition and still giving room to breathe for your elements.

By mastering all the key principles of graphic design, becoming an amateur graphic designer is not as hard as it look, all it takes it some knowledge on the topic and most importantly having an amazing creativity and imagination.

2 Responses to “ Principles of Graphic Design ”

  1. ftleow says: reference (in blog post) and citation are added to the report
    2. Good try but the personal reflection should focus on the new knowledge you gained from this topic but not your own feeling
    3. Should further arrange the content and layout in the infographic

  2. ftleow says:

    1.Good to reflect your opinion and design plan but more elaboration is needed
    2. written content is good and informative
    3. good to have proper reference and citation in the report
    4. Should use 3rd person writing style, but not ‘me’, ‘i’, ‘we’

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