Steve Krug, an information architect and user experience professional based in Chestnut Hill, Massachusetts, proposed in his book “Don’t Make Me Think” states that users don’t read, they scan. Certainly, in a world that moving in a fast pace, a good visualization of things is important. It does help in a lot of field including business field, designing field, and information technology field. With the help of good visual strategy, designers are able to deliver their message to the users effectively.
Hence, it is important that good strategies are implied to enhance visual experience as that helps to point out the designers’ main focus to the users. There are several tips that can be introduced for visual strategy. One of the ideas to do so is to decide a good layout for the content. Good layout helps to show difference of importance of the content visually. Element with different sizes in relationship with each other could make a simple difference. Besides that, meaningful headline will also do the favour to drag users’ attention.
The next idea of visual strategy is simple – to easy scan and memorize. Hence, supplement some visual element in text is obviously important. Jakob Nielsen (2008) stated that less than 20 percent of text is read by users on an average website. Sufficient amount of visual element will stop the user from continue their scan and read. So, this strategy will help to explain the textual contain and present a proof to the point in the text. A statistical graph supplement in the text could allow user to foresee the content and memorize the fact of the content well.
Last but not least, colour as a very important factor in visual element has to be considered as one of the visual strategy to be imposed. Well use of colour will be able to show contrast among different content. A research in University of Loyola, Maryland conducted by Jill Morton in 2005 shows colour could increase brand recognition hugely. Different colours do bring different meaning and temperature. Hence, a suitable mix of colour will be able to allow user to enjoy more while viewing. Axel Kling (2011) in his presentation slide state that consumer remember image in order of colour, shape, number and finally text. Clearly, colour plays an important role in visual strategy.
There are so many art pieces produced in every single day. They are all similar in context of content or design. These situations create a hard moment for designers to make their artwork outstanding. Through this assignment, I’ve learnt that different visual strategy that works to help me in overcome the above problem. I could use different layout for the background in my future design. I could be able to emphasize my focus by supplementing some images that are related to my focus in the design. To make my artwork more eye-catchy, I will enhance my colour management skills.
Through this assignment, I believe that artworks are unlimited with imagination. Good imaginations for combining different visual strategies in a piece of artwork produce different outcomes. These are the strategy I will rely on for future projects.
How/Why I Designed My Infographic As Such.
I try to design my infographic base on the concept i’ve learned. i try implementing different color in the title of the infographic to draw the focus to the point “visual strategy”. Having the idea where visual strategy creates unlimited of different designs, i’ve chosen the galaxy as the backdrop as they have the same meaning (unlimited). Then, in a galaxy, what we can have? it is definitely planets and space travellers with their transport. Hence, the spaceship and the astronaut is added to the image and the place to store my information are designed as planet shape.
Kling, A 2011, ‘ The Importance of Color Consistency for a Consumer Product Company ‘, PowerPoint presentation, viewed 6 March 2015, <http://www.tappi.org/content/Events/10CORR/Papers/8%20The%20Importance%20of%20Color%20Consistency%20for%20a%20Consuer%20Product%20Company_Kling.pdf >.
Krug, S 2006, Don’t make me think!: a common sense approach to Web usability, New Riders Pub, Berkeley, Calif.
Lentini, R., Vaughn, B.J., & Fox, L. 2005, ‘Visual Strategy: Teaching Tools for Young Children with Challenging Behavior.’, University of South Florida, viewed 7 March 2015,
Morton, J 2005, ‘Why Color Matters’, COLORCOM, viewed 6 March 2015, <http://www.colorcom.com/why_color.html>.
Neilsen, J 2008, ‘How Little Do Users Read?’, Neilsen Norman Group, viewed 6 March 2015,