Tips for visual strategy
Visual is everywhere in our lives nowadays. We use them in marketing, promoting, presenting, advertising and so on. There are many ways to improve the way we present our visuals to make them more efficient, understandable and have a bigger impact to viewers.
A picture says a thousand words. This well-known saying can be applied here. The first way is to use picture to represent words we want to say. We can add an image alongside with our sentence to help audience remember what we want to say. Scientist have discovered that our brain takes only 13 milliseconds to see an image, about 60,000 times faster than we process text. Furthermore, 90% of information that comes to the brain is visual.
Diagram 1.2 Represent a group of people
Another tips for visual strategy is to use data, facts, or statistics. We can represent this by using chart, graphs, and percentage that were gathered through studies. Facts is used to support what we are presenting in our visual. For example, we want to say a number of people, we can represent them in a pie chart, or using human figures to represent 1 million people. This way we are avoiding text which are easier to process.
Diagram 2.1 Chart comparing number of men and woman
Showing a simple image shows the significance of the statistic.
The third strategy is colour. Colour is a form of nonverbal communication between human and objects, in this case, words and image. Studies show that colour alone have increased brand recognition by 80%. Which means we can simple just look at a colour and can be able to know what brand is that. This shows the power of colour. Certain colour must be used at certain time to have the best impact. For example, if we want to attract audience attention, the colour red is suitable, which we often see with the word “SALE”, pink is associated with feminine, which is suitable if our audience is a female.
Diagram 3.1 It uses red because red is associated with blood
Another way to improve visual is typography. Typography involves font, space between letters, size of letters, line spacing. It is how the things are being arranged. There are no many types of font out there, we need to choose the suitable one for our visual based on font’s size, leading, kerning and so on. For example do not use comic sans as font as it may look unprofessional. Typography also involves how we arrange things. Things can be messy, can be neat, different arrangements will affect the audience differently. For example we need to have space at the edge of our design so that it looks comfortable, arranging words so that it form an image.
Diagram 4.1 Text arranged to form an image
I have learnt these few factors that can help improve visual graphic. It is important to use image alongside with text to help audience remember the words as image capture attention more easily. Statistic and facts are also an important aspect as it can draw viewer’s attention and add power to our graphic and make it more convincing. Colour also plays an important role as different colour serve different purpose. We need to be smart to choose them. Typography is also a factor which can affect our visual, what the font is, the spacing, the way the whole visual is arranged, can have a big impact on viewer. I will apply all the things that I have learnt here in our project later on.
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Available at: https://rhdeepexploration.wordpress.com/2011/12/05/visuals-60000-times-faster/
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Available at: http://www.oberholtzer-creative.com/visualculture/2010/04/7-reasons-not-to-use-comic-sans/
- Pamorama | Social Media Marketing Blog,. ‘The Role Of Color In Marketing | Pamorama’. N.p., 2013. Web. 8 Mar. 2015.
Available at: http://www.pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/
- com,. ‘Tips For Using Statistics In Speeches, Papers, And Presentations – Communication In The Real World Blog – Richard G. Jones, Jr., Ph.D.’. N.p., 2015. Web. 8 Mar. 2015. Available at: http://www.richardgjonesjr.com/blog/2013/3/14/tips-for-using-statistics-in-speeches-papers-and-presentatio.html
- Sibley, Amanda. ’19 Reasons You Should Include Visual Content In Your Marketing [Data]’. hubspot.com. N.p., 2015. Web. 8 Mar. 2015.
Available at: http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
- un.org,. ‘Presentation Of Gender Statistics In Graphs – Gender Statistics Wiki’. N.p., 2015. Web. 8 Mar. 2015.
Available at: http://unstats.un.org/unsd/genderstatmanual/Presentation-of-gender-statistics-in-graphs.ashx
How I design this poster
First I look for some points online. After that I look for some designs and infographic to get some ideas on my poster. After getting some ideas I started working on my poster. I used photoshop. First I set the size to A3 size, which is 29.7cm x 42cm. I also used ruler, and guides to help make my design get straighten. I have each layer for each object in my design, text, rectangle, lines. I looked for some image online to use in my design.