A good design always starts with understanding the basics of designing. The reason why we need to understand from the basics is to avoid design mishaps and to make sure that we follow the theme given. Not only that , it is also to make sure that the design connects with all the other elements in the design so that it does not look to cramp or cause a sore eyes to those who are going to view it later.

The most important principles that people must pay attention to in designing is:-

  1. Colour

Reflection of light from objects is known as colours. There are three main characteristics in colour which are hue, intensity and value. Colours is the most vital principles in designing as too many colours can cause sore eyes and less colour may look dull. Colour is important because it can control emotions that are linked to the designs by giving a psychological impact.

  1. Shape

People might have difficulties to see a design and understand the message that is being conveyed if the shapes used are to complicating. At times, certain messages can be conveyed through shape and colours only. Therefore getting these two elements right is essential to the success of a design.

  1. Space

Space is the distance or area of an element. In every design, it is important to consider the positive and negative space. Some space in the design can cause the design not to look too cramped with information.

  1. Contrast

Text, shapes and any elements can create contrast. Contrast helps certain elements to be noticeable. Contrast allows to focus on the key elements in the design. When two elements are opposites of each other, contrast is created. Colours is not necessary to be included. Contrast can also be done with fonts, lines and shapes.

  1. Alignment

Alignment allows us to create ordered and organized design. It makes sure that all the elements has a connection with each other. It places the elements in order and get rids of messy design. Alignment helps to provide an invisible connection for elements which are not in close proximity with each other.

  1. Repetition

Repetition creates association and consistency. Colour, shapes, fonts or texture are examples of simple elements. A reader can know where to go and navigate through the designs and layouts when design elements is repeated with just the consistent use of type and graphic styles.

  1. Proximity

Proximity creates relationship between elements. Proximity also gives a focal point to give the viewer a thought of where to begin and complete. This can be done by utilization of point size, textual style, shading and numerous more. Proximity creates a bond between elements on a page and between people in designing.

  1. Balance

In design, balance provides stability and structure. Placement of the elements distributes the weight in design. All the elements is not necessary to be of the same size as by putting large elements on one side of the design and few small elements on the other side can obtain balance.

I will make sure that my group applies some of the principles of graphic design. When we consider shape and colour, the design should not be too cramped with text and graphics and should be readable for viewers without altering the actual message. We should choose colours that are not too bright and is able to attract people’s attention right away. As for the text it is best not use dark colours and very light colours as it might make people to lose interest to read it.


  1. ftleow says:

    1. no reference and citation are added to the report
    2. lack of elaboration on your reflection for the design plan
    3. Should use 3rd person writing style, but not ‘me’, ‘i’, ‘we’

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