Key Principles of Graphic Design

Key Principles of Graphic Design

I have learned a lot of valuable things by doing this assignment. First of all, I learned how to design an infographic. Besides that, I become more familiar and adept in using Photoshop. I also learned various tips, tricks and skills in using Photoshop which are not taught in class such as designing with grids, transforming the whole layer together instead of doing it object by object as well as changing a two-dimensional object into a three-dimensional perspective. Lastly, I have learned the principles or key concepts of graphic design which I can apply these concepts into the group assignment.

The first concept I have learned from this assignment is the alignment. Alignment refers to the positioning of related texts, objects and design elements. It is used to keep related objects together in line. By using alignment, visual connection between design elements or graphic elements can be shown. A good alignment is useful to increase readability. On the other hand, a bad alignment will hinder readability and bring chaos to the order of the designs. It is important for me to apply this concept in the group assignment by aligning the graphic elements properly so that the group assignment is readable.

Contrast is another concept which I have learned throughout this assignment. Contrast helps graphic elements to stand out by comparing or creating differences. Contrast can be achieved by using the four main categories of contrast which are tone, colour, size and types. Colour is using a white background with black text or vice versa. Meanwhile, tone is usually refer to the gradient such as a white to black gradient. Size is the size of the texts. Bigger texts will have higher optical weight as compared to smaller texts. Types refers to the font types used and some font types can be used together to show the contrast. I will need to use the colour contrast concepts in the group assignment in order for the designs of the group assignment can be seen clearly. I will also apply the size contrast to the group assignment such as bigger texts will be used for the titles while smaller texts will be used for the body paragraph.

White space is one of the most important concepts in graphic design. Proximity is the space or gap between two graphic elements in a design. White space gives the design a breathing space so that the viewers will not feel uncomfortable when looking at the design. A good use of white space will improve the quality of the design as white space will make the design looks tidier and not messy because of the breathing space. White space can be used to attract the viewers’ attention and guide the flow of the design. I can apply this concept in the group assignment by adding white space between the graphic elements so that it does not look cluttered or messed up.

Lastly, visibility too is one of the concepts that must be applied into the group assignment. Visibility is the consideration of the viewing distance when designing. The viewing distance must be taken into account while designing so that the viewers can see the design clearly. For example, our group assignment is doing a banner. The banner must be designed in a way that the viewers are able to see the design of the banner clearly and attract their attention from far. The viewers’ then will come nearer to the banner to find out more about the banner.




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One response to “ Key Principles of Graphic Design ”

  1. ftleow says:

    1. Should use 3rd person writing style, but not ‘me’, ‘i’, ‘we’
    2. Good try but the personal reflection should focus on the new knowledge you gained from this topic
    3. Should further arrange the content and layout in the infographic
    4. citation is needed in the paragraph

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