Color Concept for Designers – Ang Heng Kiat

Color Concept for Designers

Hans Hofmann quoted that “The whole world, as we encounter it visually, draws close to us though the mystic realm of color.”
Everything around us has its own unique color allowing us to live in a world filled with unlimited colors.
Color, one of the most important element for designers in designing. It is known that there are three types of color system including additive(RGB), subtractive(RYB) and CMYK(Cyan-Magenta-Yellow-Black). Additive color system is base on mixing various portions of 2 or 3 colors of light. Additive color uses red, green and blue as its primary color. Subtractive color theory is that when all colors are mix together, it produces black. Subtractive colors often use red, yellow and blue as its primary color. CMYK color system is used in the print industry as primary colors, when all colors are mixed, it produce gray.
There are many methods to select colors including analogous colors, complementary colors, triadic colors, rectangle(tetriadic) colors and others. Analogous colors use colors close to each other for example red, red-orange and orange. This method is used as its combination is pleasing to the eye. Complementary colors use 2 colors that are the opposite of themselves, ie red and green. It is often used to make something to standout. Triadic colors uses colors that are evenly spaced and have equally distributed shades, ie orange, green and purple. Rectangle colors provide lots of possibilities for variation. It consists of 4 colors that make two pairs of complementary colors.
Color helps in speeding up virtual searches as colors can be used to specify and differentiate routes on the map. Colors also help to establish identity. For example, it provides the higher probability for customers to remember company, ie yellow reminds you of Digi while blue reminds you of Celcom. By applying different types of color on a drawing, it can help improve object recognition. Colors are symbolized differently in various cultures, ie in the Western culture blue means trust, peace and authority while in China it means immortality and is a feminine color. Color intensifies meanings, and people tend to be attracted to bright colors as well as to colors that stands out.
Color can be adjusted by changing the hue, saturation, value, tint and shades. Hue modifies the property of color and differentiates red from yellow from blue. Saturation aka intensity discusses about the strength of a color, how it looks under a certain lighting setup.Value is about the change in lightness and darkness while tint and shades is used to make a color lighter or darker.
Colors can affect how people feel mentally and physically. For example, green represents the environment, nature, generosity. Green has the effect of calming a person. It also consists of healing powers and can help improve eye vision. In order to implement the 3R concept, I am selecting green as one of the main color because green is an essential color as it is related to nature and the environment. In this project analogous color, complementary color and rectangle color will be used as many shades of green can make it look better while the opposite color enables people to read things that I want to deliver easily. I would use colors that stand out to attract readers. A combination of yellow and black or red and yellow is rather effective in attracting the attention of people walking by.
Providing the right color for the right design is important because without the right color, the design would be boring, dull and weird. The correct usage of color would be able to bring out the true meaning of a design.

Infographic
Infographic

 

References
J.L.Morton colormatters.com Color Matters [Online] 6th March 2015.
URL: < http://www.colormatters.com/color-and-design/color-systems-rgb-and-cmyk>

J.L.Morton colormatters.com Color Matters [Online] 6th March 2015.
URL: < http://www.colormatters.com/color-and-design/basic-color-theory>

amolife.com [Online] 6th March 2015.
URL: < http://amolife.com/psychology/color-psychology-express-your-color-mood.html>

Connie understandinggraphics.com Understanding Graphics [Online] 6th March 2015.
URL: < http://understandinggraphics.com/design/10-reasons-to-use-color />

designmodo.com Designmodo [Online] 6th March 2015.
URL: < http://designmodo.com/color-concept/>

cs.nyu.edu [Online] 6th March 2015.
URL: < https://cs.nyu.edu/courses/fall02/V22.0380-001/color_theory.htm>

tigercolor.com Tiger Color [Online] 6th March 2015.
URL: < http://www.tigercolor.com/color-lab/color-theory/color-harmonies.htm>

Alain Briot luminous-landscape.com Luminous Landscape [Online] 6th March 2015.
URL: < http://luminous-landscape.com/color-harmonies-4-cool-warm-split-tetradic-and-square/>
colorcube.com [Online] 6th March 2015.
URL: < http://www.colorcube.com/articles/theory/glossary.htm>

Charlotte Jirousek char.txa.cornell.edu [Online] 6th March 2015.
URL: < http://char.txa.cornell.edu/language/element/color/color.htm>

2 Responses to “ Color Concept for Designers – Ang Heng Kiat ”

  1. ftleow says:

    1. incorrect referencing format and no citation in the paragraphs
    2. written content is good and informative but lack of elaboration on your reflection for the design plan
    3. Should use 3rd person writing style, but not ‘me’, ‘i’, ‘we’

  2. ftleow says:

    1. incorrect referencing format and no citation in the paragraphs
    2. no presentation due to incomplete document
    3. Good infographic design, colors are appropriately used
    4. Good try but the personal reflection should focus on the new knowledge you gained from this topic

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