COLOUR CONCEPTS IN GRAPHIC DESIGN.
Colour is a very important part of design as it stimulates a reaction and attitude to a particular piece of design. These reactions can be due to personal experiences, emotions or even the background the person comes from. In this, the designer will have to know what colours to use to influence a certain emotion. The trick about this however is that one colour can inflict a certain emotion in one part of the world and inflict the direct opposite in another part. Colours like orange, yellow and red are known as warm colours were as colours like purple, blue and green are known as cool colours. Additional colour groups include neutral colours which are black, white, grey, brown, cream and tan.
Designers will also have to take a keen interest in the subject of the design in order to determine the colours they are going to use in the design. If the infographic is about aqua life then the designer must use an overwhelming amount of blue colour in his design.
In the warm colours, red is used to depict something of great emotion, love, anger and danger among most. Orange on the other hand shows vigour, happiness, liveliness and bliss. Yellow brings confidence, contentment and cunningness into a design.
Cool colours like green show a lot about nature, growth and prosperity. Blue shows silence, depression and liability. Purple shows imagination, royalty, class and a little bit of prosperity.
However, neutral colours like black bring in evil, grace, bad and occult. Its opposite white brings in purity, cleanliness and integrity to a design. Grey shows that design is conventional, rigid and moody. Brown shows the design is reliable, simple and natural. Tan shows that the design is dull, conventional and religious. Lastly cream shows that it is calm, pure and elegant.
For example in the image below, it uses brown colour as the background. This is a neutral colour and symbolizes the earth. There is a dominance in colour green because the infographic is about the conservation of the environment. The nature is mostly green and tree barks are usually dark brown. The use of these colour is not a coincidence but the application of colour concepts as the infographic has to have colours that are relevant to the topic in discussion.
With this research, my findings will be very useful in the group project. I will be able to apply the knowledge of what colour should be predominant in the infographic, poster and the animation with regard to the group project. All in all, colours play a major role in the outcome of a graphic design and that is going to be crucial for our group project.
- 2011.Color Concepts for Professional Designers, Traditional Color Schemes.
- Basic Color Theory.
- Cameron Chapman. 2010. Color Theory for designers, Part 2: Understanding Concepts and Terminology