Key principles in Graphic Design

The Key Principles in Graphic Design



MMD2201 assignment 1 inforgraphic

Personal Reflection

The author feels that he has learned a lot from the key principles of graphic design. Through this assignment the author will be able to better improve the design of his group project on environmental design. The first principle would be balance, balance is always important to ensure that the design is not too overwhelming specific parts of the design. The design should always be well distributed with placement of the graphic elements. The second principle is proximity; proximity allows the graphic to create a relationship between the elements. Proximity does not necessarily mean that the elements have to be together but should be connected visually in some way. The next principle is Alignment; alignment helps to provide organization and order which creates visual connections between the elements. The fourth principle is repetition; repetition helps to improve the design by joining individual elements together which helps to create consistency and association. The fifth principle is contrast, contrast is a connection of elements that are opposing each other. Contrast helps to emphasize or highly key elements in the design. The final principle is space, space in design refers to the area or distance around, between, below, above the elements in the design. There are two kinds of space which are negative and positive which are very important elements to consider when designing. Based on what the author has learned, he is able to bring a lot of newly obtained knowledge and insight to his team for their group project. The author has learned that even the small adjustments of the key principles of design can make a huge difference in the big picture. The author finds that designs which just have poor proximity between its characters can cause a lot of issues for the people reading or viewing the design. Consistency is also a major point that needs to be emphasized, designs which are too random with their characters, typography or even elements will end up making the design look like a complete mess as elements are just too not in the right positions and also causes the design to unbalanced. Large lettering in capitals and even bad contrast of the lettering and the background can cause eyesore to any person viewing the design as it not only makes it difficult for the viewer to read but also just unattractive in general. The author was able to learn that there are various important elements that need to be taken into consideration when designing infographics and will look into further ways of improving designs during his project. Many new designers implement too many different elements and features in their design which are spectacular but when many of these intense or strong elements are combined it ends up degrading the quality of the image. The author finds that the most important thing to remember is keeping the design sleek and simple, simplicity is bliss. Therefore, the author feels that a great design is able to attract the viewer’s attention without being too overwhelming with element.




  1. Bear, J. (2015). A Beginner’s Guide to the Principals of Graphic Design. [online] Tech. Available at: [Accessed 6 Mar. 2015].
  2. Chavanu, B. (2014). 5 Basic Principles Of Graphic Design You Take For Granted Everyday. [online] MakeUseOf. Available at: [Accessed 6 Mar. 2015].
  3. Fussell, M. (2015). What is Positive and Negative Space. [online] Available at: [Accessed 6 Mar. 2015].
  4. Hortin, A. (2009). The 5 Basic Principles Of Design – Maddison Designs. [online] Maddison Designs. Available at: [Accessed 6 Mar. 2015].
  5. j6 design, (2015). The principles of design. [online] Available at: [Accessed 6 Mar. 2015].
  6. Romero, B. (2013). Avoiding The Many Web Design Faux Pas | Infogenix Blog. [online] Available at: [Accessed 6 Mar. 2015].
  7. Tang, K. (2013). Community Post: 17 Ways To Make Graphic Designers Cringe. [online] BuzzFeed Community. Available at: [Accessed 6 Mar. 2015].

2 Responses to “ Key principles in Graphic Design ”

  1. ftleow says:

    1. Good infographic design, colors are appropriately used, attractive appearance
    2. citation is needed in the paragraph
    3. Good to reflect your opinion and design plan
    4. good and impressive presentation

  2. ftleow says:

    1. content should be written in paragraph format, but not in point form
    2. should have more info and content in the infographic
    3. No personal reflection on what you have studied for the design plan?
    4. incorrect referencing format and no citation in the paragraphs

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