The mascot design are straight forward. Idea was come from a pokemon Gold monster that
know as unown which is alphabet monster shape monster (A-Z) with eye ball on them. It is a
simple design from pokemon but yet convince as by adding an eye ball to alphabet had bring
them alive. So from there, I start to sketch out an eye ball. Then by adding a cute tiny body yet
chubby. Next step is decide the light source. The light source is at in front of the mascot, 45 degree
at right hand side. Shadow soon added to mascot in order to make it look better. After that I had
discuss with my group member to decide the colour to add on it.
After that I put my sketch as photoshop background picture and apply a layer on it. In the layer,
i using different of shape to put on it, then free transform and wrap around the sketch. After the
shape of mascot had done, i apply then basic colour on it, that is red, white, black and skin
colour. Next i reduce the mascot layer opacity, and again apply another layer on it for the last
part. This layer will be use to apply shadow effect on it. I using burn tool to apply the shadow
effect on the body. Next is using the brush type known as spatter 14. I using blue colour that fall
between medium to dark blue, and reduce the brush opacity. Next slowly follow the lower part
of eye ball and start to brush an crescent shape on it. Few layer of brush being apply in order to
create effect of some part of eye ball have lesser light contact. Lighter blue shadow means more
light contact while darker shadow part means lesser light contact.
The result as below.
Mascot in sketch
Mascot after colour paint
Visual Aid Book Mark
First i use my own spectacle as a raw model. From there, i took picture of my spectacle from
front and side view and put them into photoshop. After that, i cut the spectacle photo into
mainly 2 part, that is front and side view. Next I apply colour on the raw photo that i had
choped into several part. Next from my raw spectacle photo, i try to resize and twist the spectacle
using free transform and warp tool. After that, i use brush to try to apply more angle on the
spectacle. Besides that, i had put some tips for how to protect your eye at the back of the glasses.
I also included our campaign and partner logo at the side view of the glasses. In the last step of
editing, i apply a funny eyes emotion on it to make it look more interesting. Next i arrange nicely
so that it is easy to cut out. After i had print out my funny glasses model, i cut them into piece first
be fore i laminate them. The reason i want to make the material become harder and easy for user
to wear it. Lastly i combine all the parts using a tape and my final product had done.
My spectacle as raw model
Funny Glasses model in A4 paper size that ready to print and cut out.
Final Product Output
The few reason fro me to designing my book mark in such a way. First it will make my book
mark stand out compare to other normal and boring book mark. Next is internet power. As we
know that nowadays many youngster are communicate between social network. When they
have something interesting, they will tend to post it to social media. Same goes to my campaign’s
book mark, it can help the campaign attract more youngster attention.
The animation i write out the rough storyline first, there is a guy walking in street. The sun too
bright, he saw a optical shop went inside then get a glass and in the end it mention that it is
important to get proper eyewear during proper time. It had 4 scene, in street, in optical shop,
the main character telling fact and lastly the ending scene. The video start with a click to play
button and at the end it will not be looping to the starting of the video. As the first stage, i start
to sketch my idea on raw paper and collecting the sample of image required for my video. Next i
start to editing at those sample i gather by using photoshop. After that, i put in every relevant folder
as it is more easy to be manage. As my video does not have any narration voice, i choose to put in
bubble chat sign to prevent misunderstanding. The animation have been checking from frame to
frame to ensure every bubble chat sign are linking. The mascot in the video are design to use magic
in order to attract children layer attention.
First scene Andy walking in street.
Second scene in optical shop whereby Andy want to get a sunglasses.
Third scene Andy remind audience to get proper eyewer during correct time.
Fourth scene, Ending scene
For this i choose gunnar eyewear for advertisement bundle, as it is famous for gamer due
to reason it help to protect gamer eyes from getting hurt due to long term contact with
desktop monitor. There was few choices of glasses to be choice. I choice this as it had more
interesting colour compare to other glasses box, beside that our logo colour will not overpower
the gunnar product as most of event partner does not wish that any campaign to be overtake the brand.
Product advertisement bundle
This assignment had give me a lot of new challenges that i never face in other subject as
it required not only knowledge as well as creativity during the development of the project.
Beside that, its require a lot of out of box idea in order to make out project unique. Most of
us prefer to have face to face meeting for assignment as it is important to tighten our bond
as a team. Our group very supportive as the wiling take some slot from their personnel time
whenever a discussion need to be conduct. Other than that, we do use social media as our
interaction medium, that is Facebook. We face most of problem in Flash video development,
as it require a lot of idea to make the video to become attractive. Beside that, we must ensure
the message in our video are successfully deliver to audience. Usually we try to solve the
problems we facing during the face to face discussion as it is easy to discuss. We will discuss
about the problem we faced during the development as more people mean more solution and
idea. If the rating from 0 to 10, i would like to rate 7 to myself. As without any support from
others, i would not be able to put in more idea into this project. It is important to collaborate
with others as the communication between member will determine the success rate of the
project. Team will be break apart if on member does not want to collaborate. Whenever i
face any problem during the development of the project, they are there to help. In Ms. Leow’s
class, there a lot of interaction between lecturer and student. Beside that, she do provide us
with a lot of additional information that just can’t find for text books. I would prefer this type
learning as i prefer a lot of interaction between student and lecturer. It make the lecture class
more interesting compare to some other class that only lecturer giving speech. I am glad that
i has this course because i learn so many thing from my classmate and my lecturer, Ms. Leow.